Annual report pursuant to section 13 and 15(d)

Other Equity and Common Stock Transactions (Details)

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Other Equity and Common Stock Transactions (Details) (USD $)
1 Months Ended 12 Months Ended 54 Months Ended 12 Months Ended 12 Months Ended 12 Months Ended 1 Months Ended
May 31, 2011
Mar. 31, 2011
Jul. 31, 2012
Jul. 31, 2011
Jul. 31, 2012
Apr. 30, 2012
Mar. 28, 2012
Jun. 24, 2011
Mar. 02, 2011
Feb. 28, 2011
Jul. 31, 2012
Minimum
Jul. 31, 2012
Maximum
Jul. 31, 2012
First Amendment
Sep. 28, 2011
First Amendment
Jul. 31, 2012
First Amendment
Minimum
Jul. 31, 2012
Second Amendment
Mar. 24, 2012
Second Amendment
Jul. 31, 2012
Second Amendment
Minimum
Dec. 31, 2011
Warrants
Jul. 31, 2012
Warrants
First Amendment
Jul. 31, 2012
Warrants
Second Amendment
Other equity and common stock transactions                                          
Forward stock split ratio   32                                      
Common stock, authorized shares     3,200,000,000 3,200,000,000 3,200,000,000       3,200,000,000 100,000,000                      
Common stock, par value (in dollars per share)     $ 0.0001 $ 0.0001 $ 0.0001     $ 0.0001 $ 0.0001 $ 0.001                      
Common stock, outstanding shares     87,856,000 56,856,000 87,856,000       68,480,000 2,140,000                      
Number of shares of common stock held by previous majority stockholders returned for no consideration   17,280,000                                      
Authorized issuance of shares to consultant 200,000                                        
Value of shares issued to consultant $ 332,000                                        
Amortization period for consulting services 12 months                                        
Consulting expense     249,000 83,000 332,000                                
Warrants issued to purchase shares             31,000,000 12,000,000           1,000,000     3,000,000        
Warrants exercise price (in dollars per share)                     $ 0.50 $ 1.20   $ 1.20     $ 1.00   $ 0.50    
Term of warrants                         5 years     5 years          
Daily market price for exercising warrant under the mandatory exercise provision (in dollars per share)                             $ 2.40     $ 2.40      
Number of consecutive trading days with daily market price equal to or above $2.40 allows company to request exercise of warrant                         20 days     20 days          
Fair value of warrants                         $ 228,509     $ 729,602          
Volatility (as a percent)                                       87.62% 125.00%
Risk-free interest rate (as a percent)                                       0.96% 1.04%
Warrants outstanding     42,246,000 13,696,000 42,246,000 42,246,000